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LEARN Contractors tend to use
the products they trust,
so it is valuable to establish
a relationship while they
learn their trade.
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WORK Since the launch of DEWALT®
power tools in 1992, we have
been a steady presence on
jobsites, learning the features
and benefits of a product that
end-users want.
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END-USER FOCUS
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Reaching its core users
where they work, play, buy and
learn, DEWALT continues to
deliver meaningful innovation
and build exceptional loyalty
around the world.
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PLAY Matt Kenseth, driver of the #17
DEWALT Ford, has been a top-10
racer since winning the season
championship in 2003. Millions
of race fans see our brand and
experience our tools at the track
each year. |
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BUY Hosting events, contests and
training sessions at distribution
has proven an effective way
to engage our target audience.
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