LEARN

              Contractors tend to use
              the products they trust,
              so it is valuable to establish
              a relationship while they
              learn their trade.



WORK
Since the launch of DEWALT®
power tools in 1992, we have
been a steady presence on
jobsites, learning the features
and benefits of a product that
end-users want.

      END-USER
      FOCUS
                Reaching its core users
                where they work, play, buy and
                learn, DEWALT continues to
                deliver meaningful innovation
                and build exceptional loyalty
                around the world.
















PLAY
Matt Kenseth, driver of the #17
DEWALT Ford, has been a top-10
racer since winning the season
championship in 2003. Millions
of race fans see our brand and
experience our tools at the track
each year.








           BUY

              Hosting events, contests and
              training sessions at distribution
              has proven an effective way
              to engage our target audience.


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